π± What Percentage of Web Traffic Is on Mobile in 2025?
As of September 2025, 59.6% of global web traffic comes from mobile devices. Mobile continues to dominate worldwide internet usage, shaping how businesses design websites, run ads, and prioritize user experience.
π Key Stat: Mobile vs. Desktop Web Traffic Share (Global)
Mobile devices account for 59.6% of all global web traffic, while desktop devices account for 38.8%, and tablets make up the remainder.
Source: StatCounter GlobalStats
Global Web Traffic by Device (September 2025)
- Mobile: 59.6%
- Desktop: 38.8%
- Tablet: 1.6%
According to StatCounter, mobile traffic has held the majority share of global web usage since 2016.
π Regional Differences
Mobile usage varies significantly by region:
- United States β Mobile devices make up 54.2% of traffic.
View US StatCounter Data - India β Mobile traffic reaches over 80%, reflecting a mobile-first internet user base.
View India StatCounter Data - Europe β Desktop traffic remains closer to 45β50%.
View Europe StatCounter Data
π° Trend Over Time
Mobile traffic has steadily grown over the past decade, surpassing desktop for the first time in 2016.
For historical trends and supporting data, see:
- StatCounter Global Historical Data
- Pew Research Center: Mobile Fact Sheet
- ITU ICT Indicators Database
π Why This Stat Matters
Understanding the share of mobile traffic is crucial for:
- SEO & UX: Googleβs mobile-first indexing prioritizes mobile versions of websites.
- Ad Campaigns: Mobile dominates impressions and clicks on most ad networks.
- Design Decisions: Mobile-responsive, fast-loading pages directly impact engagement and conversion rates.
Additional resources:
- Google Page Experience Guide
- DataReportal Global Digital Report 2025
- Similarweb Global Traffic Insights
π Sources
- StatCounter GlobalStats. Platform Market Share Worldwide, September 2025.
https://gs.statcounter.com - Pew Research Center. Mobile Fact Sheet.
https://www.pewresearch.org/fact-sheet/mobile-technology-and-home-broadband/ - International Telecommunication Union (ITU). ICT Indicators Database.
https://www.itu.int - Google Search Central. Mobile-First Indexing Best Practices.
https://developers.google.com/search/mobile-sites/mobile-first-indexing
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